Tesla’s CEO is not a newsroom

New York Times spills more ink on Elon Musk, but Twitter’s ‘Chief Twit’ will have last word

When Elon Musk tweeted this video last week, the newsroom at the New York Times felt it was time to ask its readers to weigh in: Was Musk right?

Was the new billionaire CEO of SpaceX and Tesla right? Twitter’s “Chief Twit” will have the last word.

When SpaceX founder Elon Musk released his latest SpaceX video last week, Twitter’s newsroom got an idea it’d like to run by some readers: If Musk is right, how much of Tesla must be worth less than he says?

We’re talking a car the size of a minivan, we’re talking one of the most high profile, expensive launches Musk’s ever attempted, we’re talking a rocket capable of launching satellites into orbit.

And yet the Times’ response to Musk’s claim that his company will soon have a ship able to travel at least 500 times faster than the next-best rocket booster is more of a shrug: Not a lot at all. The company’s stock dropped after its shares fell below $300. Its share price is currently below $300 per share.

So: You get the idea: Twitter may have gotten the news from Tesla about Musk’s tweet or tweeted about the news. But when it comes to being a true public company, its newsroom answers to nobody.

“We have no editorial on Tesla,” said the Twitter spokesperson (who requested we not use her name) at a conference. “We’re going to be focused on the products and other news of Tesla.”

In fact, when we asked Twitter to comment, it said: “We don’t usually comment on tweets but it is interesting.” It did say, however, that it had taken down Musk’s tweet before the company’s stock fell, which the spokesperson thought was a good thing.

A story about Tesla’s CEO sharing his thoughts on Twitter is interesting — especially this kind of story, but a tweet from Musk is news, particularly considering — as the Times’ report acknowledges, Musk’s tweet about Tesla was not a tweet from its staff. The social media giant is not publishing Tesla’s response because it doesn’t want to make headlines — it has a responsibility to its investors and to its advertisers to report on newsworthy events.

But that news is interesting

Leave a Comment