Geez, Even Fargo Has Gone Upscale
Chris Bock and
Updated March 14, 2004 12:01 a.m. ET
I’ve been a subscriber to the Dallas Morning News since I was a teenager. In high school, I helped edit the sports section because my high-school girlfriend was a cheer-leader. She wasn’t a cheerleader when we were dating. In fact, she was just a cheer-leader, period. But she was a cheer-leader in my mind. In fact, she probably is, now.
The Dallas Morning News has been my hometown, my social life, my family newspaper and now my neighborhood source for high-quality local news since I was 12. The News publishes in-depth features, photos and other information on local events, events that are important to the community and people in it. The News has also had a role in helping my family and me grow beyond Dallas. The Paper is one of the last newspapers in the nation that remains a weekly publication and has also survived the Internet.
This isn’t an anomaly for the Dallas Morning News. In fact, it’s been the norm for the last few decades. I’ve been reading the Morning News at breakfast, on my way to work and at home. I’ve grown up with it as a personal newspaper, reading it in my car as I travel on short trips and at my desk in the office.
But recently, things have changed. The News is a national and international newspaper, an institution with a national and international readership and with national and international advertisers. It is being sold in major American cities like New York, Chicago, Los Angeles and San Francisco. Last fall, it was sold to a new owner. The paper doesn’t report earnings this year. The News is a financially troubled newspaper. And its circulation is dwindling.
Most big newspapers are facing dwindling subscription bases, diminishing revenue and declining advertising and circulation. When I was a teenager, the Dallas Morning News had a circulation of about 28